Comparison numbers

12 Products researched
5 Research hours
370 Readers
76,037 Customer ratings

Best Hair Toners

Hair Toner Comparison 2025

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men's hair dye
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Best Product
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
L'Oreal hair toner
L'Oreal hair toner
Amazon
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
La Riché hair toner
La Riché hair toner
Amazon
Bestseller
PNW M-35
PNW M-35
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
Khadi Henna, Amla & Jatropha
Khadi Henna, Amla & Jatropha
Amazon
RatingHow we compare
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonGoldwell Elumen Pure
Rating
Excellent01/2025

1

Goldwell Elumen Pure
Customer rating
Amazon1,452 reviews
Check Price
Available at
19,25 £
see vendordays00£
19,35 £
see vendordays00£
16,90 £
see vendordays3.993.99£
18,11 £
see vendordays5.995.99£
Manufacturer
Goldwell
Dye type
Intense toning
Durability
Conceals grey hair
Available colours
  • - Silver
  • - Blue
  • - Purple
  • - Green
  • - White
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
AmazonL'Oreal hair toner
Rating
Excellent01/2025

2

L'Oreal hair toner
Customer rating
Amazon6,523 reviews
Check Price
Available at
11,89 £
see vendordays00£
10,65 £
see vendordays2.942.94£
13,99 £
4 daysdays00£
8,56 £
see vendordays4.754.75£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonWella Color Touch 7/1
    Rating
    Excellent01/2025

    3

    Wella Color Touch 7/1
    Customer rating
    Amazon4,178 reviews
    Check Price
    Available at
    9,98 £
    see vendordays
    12,28 £
    see vendordays00£
    15,49 £
    4 daysdays00£
    7,94 £
    see vendordays4.994.99£
    Manufacturer
    Wella
    Dye type
    Intense toning
    Durability
    24 Hair washing
    Conceals grey hair
    Available colours
    • - Blue/Black
    • - Purple
    • - Black
    • - Brown
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonLa Riché hair toner
    Rating
    Excellent05/2025

    4

    La Riché hair toner
    Customer rating
    Amazon22,446 reviews
    Check Price
    Available at
    6,99 £
    see vendordays00£
    3,50 £
    see vendordays3.553.55£
    5,49 £
    see vendordays3.953.95£
    3,49 £
    see vendordays3.993.99£
    3,99 £
    see vendordays4.994.99£
    Manufacturer
    La Riché
    Dye type
    Blonde, Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Blue/Turqoise
    • - Pink
    • - Green/White
    • - Red
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    • Without the use of toxic silicones
    • Made without animal testing
    Shipping (Amazon)
    see vendor
    Check Price
    Bestseller
    Bestseller
    AmazonPNW M-35
    Rating
    Excellent05/2025

    5

    PNW M-35
    Customer rating
    Amazon20,980 reviews
    Check Price
    Available at
    7,19 £
    see vendordays00£
    6,87 £
    see vendordays00£
    15,00 £
    see vendordays2.992.99£
    10,95 £
    see vendordays00£
    15,00 £
    see vendordays2.992.99£
    15,00 £
    6 daysdays2.992.99£
    Manufacturer
    PNW
    Dye type
    Colouration
    Durability
    6 Weeks
    Conceals grey hair
    Available colours
    • - Beige
    • - Brown
    • - Black
    • - Brown/Black
    Ingredients
    Henna
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    6 days
    Check Price
    Best Price
    Best Price
    AmazonLa Riché hair toner
    Rating
    Excellent01/2025

    6

    La Riché hair toner
    Customer rating
    Amazon15,451 reviews
    Check Price
    Available at
    6,39 £
    see vendordays
    6,99 £
    see vendordays00£
    7,95 £
    see vendordays00£
    3,99 £
    see vendordays4.994.99£
    5,49 £
    see vendordays3.953.95£
    Manufacturer
    La Riché
    Dye type
    Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Pink
    • - Green/White
    • - Orange/Red
    • - Orange
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    • Production without animal testing
    • Without the use of silicones
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonKhadi Henna, Amla & Jatropha
    Rating
    Excellent01/2025

    7

    Khadi Henna, Amla & Jatropha
    Customer rating
    Amazon1,161 reviews
    Check Price
    Available at
    15,90 £
    see vendordays00£
    see vendordays
    12,39 £
    see vendordays4.994.99£
    Manufacturer
    Khadi
    Dye type
    Plant hair colour
    Durability
    3 - 4 Weeks
    Conceals grey hair
    Available colours
      Ingredients
      Ammonia, Indigo, Henna
      Ammonia-free
      Without perfume
      Without silicone
      Without animal testing
      Natural cosmetics
      Natural cosmetic certification
      Advantages
      • Without the use of toxic silicones
      Shipping (Amazon)
      see vendor
      Check Price

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