Comparison numbers

12 Products researched
5 Research hours
370 Readers
59,336 Customer ratings

Best Hair Toners

Hair Toner Comparison 2026

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Best Product
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
L'Oreal hair toner
L'Oreal hair toner
Amazon
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
La Riché hair toner
La Riché hair toner
Amazon
Bestseller
L'Oreal hair toner
L'Oreal hair toner
Amazon
PNW M-35
PNW M-35
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonWella Color Touch 7/1
Rating
Excellent05/2026

1

Wella Color Touch 7/1
Customer rating
Amazon4,566 reviews
Check Price
Available at
11,84 £
see vendordays
18,49 £
see vendordays00£
15,49 £
4 daysdays00£
Manufacturer
Wella
Dye type
Intense toning
Durability
24 Hair washing
Conceals grey hair
Available colours
  • - Colourful
  • - Purple
  • - Brown
  • - Brown/Red
  • - Blue/Black
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
Shipping (Amazon)
4 days
Check Price
AmazonL'Oreal hair toner
Rating
Excellent05/2026

2

L'Oreal hair toner
Customer rating
Amazon2,570 reviews
Check Price
Available at
9,99 £
see vendordays
14,32 £
see vendordays00£
13,99 £
4 daysdays00£
8,56 £
see vendordays4.754.75£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
  • - Beige/Silver
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
AmazonGoldwell Elumen Pure
Rating
Excellent05/2026

3

Goldwell Elumen Pure
Customer rating
Amazon1,437 reviews
Check Price
Available at
19,25 £
see vendordays
23,00 £
see vendordays00£
31,49 £
4 daysdays00£
43,99 £
see vendordays00£
Manufacturer
Goldwell
Dye type
Blonde, Colouration, Intense toning
Durability
Conceals grey hair
Available colours
  • - White
  • - Silver
  • - Blue
  • - Purple
  • - Pink
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
AmazonLa Riché hair toner
Rating
Excellent05/2026

4

La Riché hair toner
Customer rating
Amazon9,531 reviews
Check Price
Available at
7,41 £
see vendordays
3,95 £
see vendordays2.52.5£
4,40 £
see vendordays3.693.69£
Manufacturer
La Riché
Dye type
Blonde, Colouration, Colouring cream, Intense toning
Durability
Conceals grey hair
Available colours
  • - Green
  • - Brown
  • - Pink
  • - Red
  • - Green/White
  • - and more
Ingredients
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
  • Without the use of toxic silicones
  • Made without animal testing
Shipping (Amazon)
see vendor
Check Price
Bestseller
Bestseller
AmazonL'Oreal hair toner
Rating
Excellent05/2026

5

L'Oreal hair toner
Customer rating
Amazon1,861 reviews
Check Price
Available at
12,92 £
see vendordays
see vendordays
Manufacturer
L'Oreal
Dye type
Colouration, Colouring cream, Intense toning
Durability
8 Weeks
Conceals grey hair
Available colours
  • - Gray
  • - Yellow/Golden
  • - Red/Black
  • - Golden
  • - Brown/Red
  • - and more
Ingredients
Ammonia, Henna
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
  • No use of silicones
Shipping (Amazon)
see vendor
Check Price
AmazonPNW M-35
Rating
Excellent05/2026

6

PNW M-35
Customer rating
Amazon20,419 reviews
Check Price
Available at
8,94 £
see vendordays
10,25 £
see vendordays00£
9,81 £
1-2 dayday00£
15,00 £
6 daysdays2.992.99£
15,00 £
see vendordays2.992.99£
15,00 £
6 daysdays2.992.99£
Manufacturer
PNW
Dye type
Colouration, Intense toning
Durability
6 Weeks
Conceals grey hair
Available colours
  • - Beige
  • - Brown
  • - Black
  • - Brown/Black
Ingredients
Henna
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
Shipping (Amazon)
6 days
Check Price
Best Price
Best Price
AmazonLa Riché hair toner
Rating
Excellent05/2026

7

La Riché hair toner
Customer rating
Amazon15,619 reviews
Check Price
Available at
6,22 £
see vendordays
4,99 £
see vendordays00£
4,40 £
see vendordays3.693.69£
Manufacturer
La Riché
Dye type
Blonde, Colouration, Colouring cream, Intense toning
Durability
Conceals grey hair
Available colours
  • - Turqoise
  • - Silver
  • - Orange/Red
  • - White
  • - Green/White
  • - and more
Ingredients
Ammonia-free
Without perfume
Without silicone
Natural cosmetic certification
Advantages
  • Production without animal testing
  • Without the use of silicones
Shipping (Amazon)
see vendor
Check Price

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