Comparison numbers

12 Products researched
5 Research hours
370 Readers
80,045 Customer ratings

Best Hair Toners

Hair Toner Comparison 2026

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Best Product
L'Oreal hair toner
L'Oreal hair toner
Amazon
Bestseller
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
PNW M-35
PNW M-35
Amazon
La Riché hair toner
La Riché hair toner
Amazon
Khadi Henna, Amla & Jatropha
Khadi Henna, Amla & Jatropha
Amazon
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonL'Oreal hair toner
Rating
Excellent01/2025

1

L'Oreal hair toner
Customer rating
Amazon6,678 reviews
Check Price
Available at
11,88 £
see vendordays
11,45 £
see vendordays00£
13,99 £
4 daysdays00£
8,56 £
see vendordays4.754.75£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
  • - Beige/Silver
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
Bestseller
Bestseller
AmazonGoldwell Elumen Pure
Rating
Excellent01/2025

2

Goldwell Elumen Pure
Customer rating
Amazon1,433 reviews
Check Price
Available at
23,66 £
see vendordays
see vendordays
31,49 £
4 daysdays00£
21,90 £
see vendordays3.993.99£
20,31 £
see vendordays5.995.99£
Manufacturer
Goldwell
Dye type
Intense toning
Durability
Conceals grey hair
Available colours
  • - White
  • - Silver
  • - Blue
  • - Purple
  • - Pink
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
AmazonWella Color Touch 7/1
Rating
Excellent01/2025

3

Wella Color Touch 7/1
Customer rating
Amazon4,366 reviews
Check Price
Available at
9,98 £
see vendordays
15,49 £
see vendordays00£
15,49 £
4 daysdays00£
7,89 £
see vendordays4.994.99£
Manufacturer
Wella
Dye type
Intense toning
Durability
24 Hair washing
Conceals grey hair
Available colours
  • - Colourful
  • - Purple
  • - Brown
  • - Brown/Red
  • - Blue/Black
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
Best Price
Best Price
AmazonLa Riché hair toner
Rating
Excellent05/2025

4

La Riché hair toner
Customer rating
Amazon26,006 reviews
Check Price
Available at
6,00 £
see vendordays
3,95 £
see vendordays2.52.5£
3,97 £
see vendordays4.994.99£
7,79 £
see vendordays00£
Manufacturer
La Riché
Dye type
Blonde, Colouring cream
Durability
Conceals grey hair
Available colours
  • - Yellow
  • - Blue/Turqoise
  • - Pink
  • - Green/White
  • - Red
  • - and more
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
  • Without the use of toxic silicones
  • Made without animal testing
Shipping (Amazon)
see vendor
Check Price
AmazonPNW M-35
Rating
Excellent05/2025

5

PNW M-35
Customer rating
Amazon21,262 reviews
Check Price
Available at
8,66 £
see vendordays
10,25 £
see vendordays00£
9,81 £
1-2 dayday00£
15,00 £
6 daysdays2.992.99£
15,00 £
see vendordays2.992.99£
15,00 £
6 daysdays2.992.99£
Manufacturer
PNW
Dye type
Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
  • - Beige
  • - Brown
  • - Black
  • - Brown/Black
Ingredients
Henna
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
6 days
Check Price
AmazonLa Riché hair toner
Rating
Excellent01/2025

6

La Riché hair toner
Customer rating
Amazon15,196 reviews
Check Price
Available at
7,54 £
see vendordays
4,99 £
see vendordays00£
3,97 £
see vendordays4.994.99£
7,95 £
see vendordays00£
Manufacturer
La Riché
Dye type
Colouring cream
Durability
Conceals grey hair
Available colours
  • - Turqoise
  • - Silver
  • - Orange/Red
  • - White
  • - Green/White
  • - and more
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
  • Production without animal testing
  • Without the use of silicones
Shipping (Amazon)
see vendor
Check Price
AmazonKhadi Henna, Amla & Jatropha
Rating
Excellent01/2025

7

Khadi Henna, Amla & Jatropha
Customer rating
Amazon1,182 reviews
Check Price
Available at
15,90 £
see vendordays
see vendordays
12,39 £
see vendordays4.994.99£
Manufacturer
Khadi
Dye type
Plant hair colour
Durability
3 - 4 Weeks
Conceals grey hair
Available colours
  • - Brown/Golden
  • - Blue/Black
  • - Golden
  • - Orange/Red
  • - Red
  • - and more
Ingredients
Ammonia, Indigo, Henna
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
  • Without the use of toxic silicones
Shipping (Amazon)
see vendor
Check Price

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