Comparison numbers

14 Products researched
5 Research hours
370 Readers
58,345 Customer ratings

Best Hair Toners

Hair Toner Comparison 2025

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 hair toner
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semi-permanent hair dye
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men's hair dye
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Best Product
L'Oreal hair toner
L'Oreal hair toner
Amazon
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
Bestseller
PNW M-35
PNW M-35
Amazon
La Riché hair toner
La Riché hair toner
Amazon
Khadi Henna, Amla & Jatropha
Khadi Henna, Amla & Jatropha
Amazon
RatingHow we compare
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Without silicone
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonL'Oreal hair toner
Rating
Excellent01/2025

1

L'Oreal hair toner
Customer rating
Amazon6,502 reviews
Check Price
Available at
11,89 £
see vendordays00£
11,45 £
see vendordays00£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonGoldwell Elumen Pure
    Rating
    Excellent01/2025

    2

    Goldwell Elumen Pure
    Customer rating
    Amazon1,108 reviews
    Check Price
    Available at
    20,49 £
    see vendordays
    19,06 £
    see vendordays00£
    19,80 £
    see vendordays3.993.99£
    17,82 £
    see vendordays5.995.99£
    Manufacturer
    Goldwell
    Dye type
    Intense toning
    Durability
    Conceals grey hair
    Available colours
    • - Silver
    • - Blue
    • - Purple
    • - Green
    • - White
    • - and more
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonWella Color Touch 7/1
    Rating
    Excellent01/2025

    3

    Wella Color Touch 7/1
    Customer rating
    Amazon4,176 reviews
    Check Price
    Available at
    9,98 £
    see vendordays
    14,89 £
    see vendordays00£
    15,49 £
    4 daysdays00£
    Manufacturer
    Wella
    Dye type
    Intense toning
    Durability
    24 Hair washing
    Conceals grey hair
    Available colours
    • - Blue/Black
    • - Purple
    • - Black
    • - Brown
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    4 days
    Check Price
    Best Price
    Best Price
    AmazonLa Riché hair toner
    Rating
    Excellent05/2025

    4

    La Riché hair toner
    Customer rating
    Amazon9,917 reviews
    Check Price
    Available at
    6,06 £
    see vendordays
    3,95 £
    see vendordays2.52.5£
    5,49 £
    see vendordays3.953.95£
    6,39 £
    see vendordays00£
    Manufacturer
    La Riché
    Dye type
    Blonde, Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Blue/Turqoise
    • - Pink
    • - Green/White
    • - Red
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    • Without the use of toxic silicones
    • Made without animal testing
    Shipping (Amazon)
    see vendor
    Check Price
    Bestseller
    Bestseller
    AmazonPNW M-35
    Rating
    Excellent05/2025

    5

    PNW M-35
    Customer rating
    Amazon20,752 reviews
    Check Price
    Available at
    8,65 £
    see vendordays00£
    7,49 £
    see vendordays00£
    9,64 £
    1-2 dayday00£
    10,90 £
    see vendordays3.993.99£
    Manufacturer
    PNW
    Dye type
    Colouration
    Durability
    6 Weeks
    Conceals grey hair
    Available colours
    • - Beige
    • - Brown
    • - Black
    • - Brown/Black
    Ingredients
    Henna
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonLa Riché hair toner
    Rating
    Excellent01/2025

    6

    La Riché hair toner
    Customer rating
    Amazon11,012 reviews
    Check Price
    Available at
    6,06 £
    see vendordays
    6,99 £
    see vendordays00£
    6,39 £
    see vendordays00£
    5,49 £
    see vendordays3.953.95£
    Manufacturer
    La Riché
    Dye type
    Colouring cream
    Durability
    Conceals grey hair
    Available colours
    • - Yellow
    • - Pink
    • - Green/White
    • - Orange/Red
    • - Orange
    • - and more
    Ingredients
    Ammonia-free
    Without perfume
    Without silicone
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    • Production without animal testing
    • Without the use of silicones
    Shipping (Amazon)
    see vendor
    Check Price
    AmazonKhadi Henna, Amla & Jatropha
    Rating
    Excellent01/2025

    7

    Khadi Henna, Amla & Jatropha
    Customer rating
    Amazon1,135 reviews
    Check Price
    Available at
    15,90 £
    see vendordays00£
    see vendordays
    Manufacturer
    Khadi
    Dye type
    Plant hair colour
    Durability
    3 - 4 Weeks
    Conceals grey hair
    Available colours
      Ingredients
      Ammonia, Indigo, Henna
      Ammonia-free
      Without perfume
      Without silicone
      Natural cosmetics
      Natural cosmetic certification
      Advantages
      • Without the use of toxic silicones
      Shipping (Amazon)
      see vendor
      Check Price

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