Comparison numbers

12 Products researched
5 Research hours
370 Readers
58,974 Customer ratings

Best Hair Toners

Hair Toner Comparison 2025

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Best Product
Wella Color Touch 7/1
Wella Color Touch 7/1
Amazon
Best Price
La Riché hair toner
La Riché hair toner
Amazon
Goldwell Elumen Pure
Goldwell Elumen Pure
Amazon
L'Oreal hair toner
L'Oreal hair toner
Amazon
Bestseller
Khadi Henna, Amla & Jatropha
Khadi Henna, Amla & Jatropha
Amazon
La Riché hair toner
La Riché hair toner
Amazon
PNW M-35
PNW M-35
Amazon
Customer rating (from Amazon)
Available at
Manufacturer
Dye type
Durability
Conceals grey hair
Available colours
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
Best Product
Best Product
AmazonWella Color Touch 7/1
Rating
Excellent01/2025

1

Wella Color Touch 7/1
Customer rating
Amazon4,290 reviews
Check Price
Available at
9,98 £
see vendordays
13,69 £
see vendordays00£
15,49 £
4 daysdays00£
7,87 £
see vendordays4.994.99£
Manufacturer
Wella
Dye type
Intense toning
Durability
24 Hair washing
Conceals grey hair
Available colours
  • - Blue/Black
  • - Purple
  • - Black
  • - Brown
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
Best Price
Best Price
AmazonLa Riché hair toner
Rating
Excellent05/2025

2

La Riché hair toner
Customer rating
Amazon9,946 reviews
Check Price
Available at
5,89 £
see vendordays
3,95 £
see vendordays2.52.5£
5,49 £
see vendordays3.953.95£
3,96 £
see vendordays4.994.99£
7,79 £
see vendordays00£
Manufacturer
La Riché
Dye type
Blonde, Colouring cream
Durability
Conceals grey hair
Available colours
  • - Yellow
  • - Blue/Turqoise
  • - Pink
  • - Green/White
  • - Red
  • - and more
Ingredients
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
  • Without the use of toxic silicones
  • Made without animal testing
Shipping (Amazon)
see vendor
Check Price
AmazonGoldwell Elumen Pure
Rating
Excellent01/2025

3

Goldwell Elumen Pure
Customer rating
Amazon1,439 reviews
Check Price
Available at
18,76 £
see vendordays00£
see vendordays
28,66 £
4 daysdays00£
17,89 £
see vendordays5.995.99£
Manufacturer
Goldwell
Dye type
Intense toning
Durability
Conceals grey hair
Available colours
  • - Silver
  • - Blue
  • - Purple
  • - Green
  • - White
  • - and more
Ingredients
Ammonia
Ammonia-free
Without perfume
Without silicone
Without animal testing
Natural cosmetics
Natural cosmetic certification
Advantages
Shipping (Amazon)
see vendor
Check Price
AmazonL'Oreal hair toner
Rating
Excellent01/2025

4

L'Oreal hair toner
Customer rating
Amazon6,486 reviews
Check Price
Available at
11,89 £
see vendordays00£
see vendordays
13,99 £
4 daysdays00£
8,56 £
see vendordays4.754.75£
Manufacturer
L'Oreal
Dye type
Intense toning, Colouration
Durability
6 Weeks
Conceals grey hair
Available colours
    Ingredients
    Ammonia
    Ammonia-free
    Without perfume
    Without silicone
    Without animal testing
    Natural cosmetics
    Natural cosmetic certification
    Advantages
    Shipping (Amazon)
    see vendor
    Check Price
    Bestseller
    Bestseller
    AmazonKhadi Henna, Amla & Jatropha
    Rating
    Excellent01/2025

    5

    Khadi Henna, Amla & Jatropha
    Customer rating
    Amazon1,144 reviews
    Check Price
    Available at
    15,90 £
    see vendordays00£
    see vendordays
    12,39 £
    see vendordays4.994.99£
    Manufacturer
    Khadi
    Dye type
    Plant hair colour
    Durability
    3 - 4 Weeks
    Conceals grey hair
    Available colours
      Ingredients
      Ammonia, Indigo, Henna
      Ammonia-free
      Without perfume
      Without silicone
      Without animal testing
      Natural cosmetics
      Natural cosmetic certification
      Advantages
      • Without the use of toxic silicones
      Shipping (Amazon)
      see vendor
      Check Price
      AmazonLa Riché hair toner
      Rating
      Excellent01/2025

      6

      La Riché hair toner
      Customer rating
      Amazon11,018 reviews
      Check Price
      Available at
      6,06 £
      see vendordays
      see vendordays
      3,96 £
      see vendordays4.994.99£
      7,95 £
      see vendordays00£
      5,49 £
      see vendordays3.953.95£
      Manufacturer
      La Riché
      Dye type
      Colouring cream
      Durability
      Conceals grey hair
      Available colours
      • - Yellow
      • - Pink
      • - Green/White
      • - Orange/Red
      • - Orange
      • - and more
      Ingredients
      Ammonia-free
      Without perfume
      Without silicone
      Without animal testing
      Natural cosmetics
      Natural cosmetic certification
      Advantages
      • Production without animal testing
      • Without the use of silicones
      Shipping (Amazon)
      see vendor
      Check Price
      AmazonPNW M-35
      Rating
      Excellent05/2025

      7

      PNW M-35
      Customer rating
      Amazon20,858 reviews
      Check Price
      Available at
      8,65 £
      see vendordays00£
      see vendordays
      10,95 £
      see vendordays00£
      15,00 £
      see vendordays2.992.99£
      15,00 £
      6 daysdays2.992.99£
      8,40 £
      see vendordays3.493.49£
      Manufacturer
      PNW
      Dye type
      Colouration
      Durability
      6 Weeks
      Conceals grey hair
      Available colours
      • - Beige
      • - Brown
      • - Black
      • - Brown/Black
      Ingredients
      Henna
      Ammonia-free
      Without perfume
      Without silicone
      Without animal testing
      Natural cosmetics
      Natural cosmetic certification
      Advantages
      Shipping (Amazon)
      see vendor
      Check Price

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